Alserkal Avenue announces a selection of 15 new art galleries, cultural organisations and creative businesses to join the developing arts and culture hub in Dubai, in the fall of 2015.

The news is the first in a series of announcements to take place throughout the summer in tandem with commissions and events by Alserkal Avenue’s newly established homegrown programme. Today, Alserkal Avenue is a community unlike any other. It is a community of creative visionaries, rising in unison with the patronage and providence of our country’s leaders, who put culture at the core of their worldview. It is a community of creative thought leaders and talents who mark not only this new ground, but also the fabric of the city and country beyond, and the entire cultural landscape of the region. This space is consisted of two major required areas:
1-AiR
2-ASC

Spaces with individual character but in a direct relation. By a detailed study on brief and according to demanded areas for each space we find out that there should be a constructive relation between these 2 spaces, while all requested factors of each space should be provided. Organization of these two spaces next to each other and assigning appropriate space to each one proper to its function is an important priority that needs to be considered in designing and planning of this section. attention should be given to quality of spaces proper to its character and aesthetic parameters while the space standards has applied to each space, this principal couldn’t be achieved only by space dimensions but we also needed to concider   (with) right choice of material and main geometry of each space and etc.Totally we can divide project audiences in two main categories: Artist and visitors And interactions between them can be categorize in 3 below types:
People with artist 
Artist with each other
People with each other. 

From above interactions the first and second one effect the process of producing artwork directly. So necessarily artist should have control over them. This relation covers a spectrum from a limited visual interaction to a strong direct interaction between artist and audiences. Planning spaces that artist directly communicate with people and can invite people to their studios whenever they want so they can see process of producing an artwork directly is a result of this approach in design. This interaction in some cases limited to a vision from the façade of the project. By considering climatic and regional conditions of the project site and location of it in Middle East a joint of east and west and analyzing typology of houses and urban design of Middle Eastern cities in this we found out that because of special weather situations, urban blocks in this region are very dense, solidarity and Extroverted in residential parts.

These blocks shaped close to each other around a square or city plaza with extrovertist character. Cities that their identity is defined by people lives, paths and functions that exist inside them. By analyzing some examples and extracting format of these cities we discovered they are consisted of three main parts. First part includes central open air space which is a place for social interactions( Meydan ). Second part are spaces with mid-dense urban structure that they have a direct connection to Central public spaces as mentioned above. they are where bilinear interactions take place (bazars,mosque etc.) In the third part (residential) spaces with local functions and dense urban structure formed. They are assigned for personal interactions.