Location: Milan, Italy
Project Area: 2000sqm
Competition Organizer: Iran International Exhibitions Co

Beside thematic purposes of exhibition, the main goal of this exhibition is interactions with the objective of developing human relationships, global peace and hope for the future. Meanwhile, EXPO is an opportunity for every nation to present itself to the world as it is. A new image in order to define a new relationship with the world.

Design Ideas

Identity Of Iranian Architecture

Sustainability and climate variability in Iranian architecture

During the history humans have tried to make a secure shelter for residence, and adopt it to the environment in order to create conditions for their survival. Climate and atmospheric conditions, has direct intervention in the formation of that. In each region according to the environmental conditions and facilities available to residents, a unique form of domestic architecture takes place. Attention to the environment by using native material makes the lowest undesirable affect to the environment and makes the native architecture performance optimized and stable. The climate in Milan is a consequence of humid and warm areas of Iran. which guides us to use local and traditional solutions to control humidity and ventilation as we have used in our native systems which could be useful to reach the maximum efficiency with the low operating cost could be useful to reach the maximum efficiency with the low operating cost.

Spatial organization of the Iranian bazaar

Exhibition space in Milan Expo can be a multi-layered space with varied functions. The diversity in terms of gender, activities and contacts, can be compared to Iranian market. Iranian markets and related activities constitute the core of the city, the main route and its linear form. In total, bazaar consists of a main body or RASTEH (District of bazaar) and the buildings attached to it. These orders are sometimes direct and sometimes organic form, it is possible to find different branches, suddenly it reaches the CHARSOO )four sides) and TIMCHEH and Sara(hall) or from a small port we reach to a school house or CARVANSARAY which we find all of these spaces in terms of both scale and detail better and richer than bazaar. The combination of open and closed spaces creates an appropriate visual diversity in the market space. An environment which is necessary to enable people to interact with. Market architectural monuments linked with imperfect and incomplete it captures off an environment requires the active engagement of people. Architecture of Bazaar is an organic movement that crawls like a snake in the context of Iranian structure and creates the best correlation with a set of cities and the natural environment. Iranian bazaar is not a shopping center, it is an urban movement, part of people's daily lives and part of their social life. There are so many social movements arising from Iranian bazaar, not only in dealing with the surroundings, but the interior. Audiences has established a deep relation between the whole and its parts. This means assimilation and integration of components to the whole rather than the parts Like many architectural monuments in Iran in which form and function are one and inseparable.

Spatial and functional ideas

visiting scenario

Active open space to absorb people and being seen in different parts of the project.

Create free gathering spaces for maximum communication with contacts.

The competitive conditions given to the countries participating in the expo audience attraction also having strong ideas and scenarios are necessary for the competition. The visiting scenario is based on EXPO’s main idea (Feeding the planet-Energy for the life) stable equilibrium of the natural cycle and return to nature defines the idea for Islamic Republic of Iran Pavilion (food and culture).

Considering this and taking the approach of Milan Expo in comparison to Shanghai Expo which is based on human-centered event, the suggested scenario for the I.R. of Iran pavilion Expo 2015 is based on Iranian personality and culture instead of focusing on product placement.

Main purpose of the Visiting Scenario is based on nutrient process; Production, Processing and Consumption. An experimental visit for audience and visitors in the context of Iran and Iranian culture.

Introduce each of these three areas is the use of an Iranian character. Thus, the field produced by a farmer in Farmer Hall. Processing field by a craftsman working in the land the consumption process by a family member at the Family House with an emphasis on everyday life experience of each of these three characters. In a way that evokes the experience of tourist travel to Iran and make him familiar with Persian culture in everyday life.

The visiting scenario turns to Linear in form so the integration over the visit is essential to observe the sequence of topics presented. The linear procedure based on the feeding process, starts from the farmer then the labour and then the family. In each hall the story related to the character is described, in some points the description contains instances and similar gains for audiences.

Considering the spatial and functional ideas and scenarios defined, exhibition spaces, services and open spaces are identified. Considering these activities general functions and space requirements are determined. Space requirement can be achieved from the majority of users and contacts to space. According to Milan Expo special approach to landscape and open space, a significant share of functions is shaped in relation to general audience.